Business Events and Upcoming Events in Alluri Sitarama Raju (ASR) District – 2026
ASR District is emerging as a major eco-tourism and tribal tourism destination. Throughout the year, the district hosts tourism festivals, tribal fairs, agricultural exhibitions, coffee promotion events, handicraft exhibitions, and government business outreach programs.
Araku Chali Utsavalu
Araku Chali Utsavalu is one of the most celebrated winter festivals in the picturesque Araku Valley. Organized annually by the Andhra Pradesh Tourism Department and the district administration, the festival showcases the rich tribal heritage, breathtaking landscapes, and vibrant local traditions of the region. It serves as a platform to promote tourism, support local businesses, and celebrate the unique cultural identity of the Eastern Ghats. Expected Time: January – February (Annual) Location: Araku Valley, Alluri Sitarama Raju District, Andhra Pradesh Organized By: Andhra Pradesh Tourism Department and District Administration Entry: Open to the public
Visakha Utsav
Visakha Utsav is Andhra Pradesh’s flagship tourism and cultural festival, celebrating the natural beauty, heritage, arts, cuisine, and adventure of the coastal and hill regions. The festival spans Visakhapatnam, Anakapalli District, and Alluri Sitarama Raju District under the theme “Sea to Sky”, connecting beaches, forests, and tribal destinations. The 2026 edition was scheduled from 24 January to 1 February, featuring hundreds of events across more than 20 venues.Beach & Cultural Celebrations The festival features grand inaugural ceremonies, live music concerts, classical and folk dance performances, laser shows, cultural parades, and entertainment programs held at major venues along the Visakhapatnam coastline.
Tribal Handicrafts & Organic Products Exhibition
The Tribal Handicrafts & Organic Products Exhibition is a vibrant showcase of the indigenous craftsmanship, organic agriculture, and forest-based products of Alluri Sitarama Raju District. Held during major tourism festivals such as Araku Utsav, Visakha Utsav, and seasonal district fairs, the exhibition provides a platform for tribal artisans, farmers, women self-help groups, and local entrepreneurs to promote and sell their products. The exhibition also supports the Government of India’s One District One Product (ODOP) initiative, highlighting Araku Valley Arabica Coffee and Bamboo Craft as the district’s signature products. Expected Time: January–February (during tourism festivals) and at special government exhibitions throughout the year Locations: Araku Valley, Paderu, Chintapalli, and other major exhibition venues in ASR District
Araku Coffee Promotion & Business Expo
The Araku Coffee Promotion & Business Expo is a premier event dedicated to showcasing the world-renowned Organic Araku Coffee and promoting business opportunities in the coffee sector. The expo brings together coffee growers, buyers, exporters, entrepreneurs, tourism operators, and coffee enthusiasts to celebrate the unique heritage and global recognition of Araku Coffee. It serves as a platform to strengthen market connections, encourage investment, and support the livelihoods of tribal coffee farmers in Alluri Sitarama Raju District. Araku Coffee is internationally recognized for its certified organic cultivation, regenerative farming practices, and premium single-origin Arabica beans.Explore premium varieties of certified organic Arabica coffee grown in the Eastern Ghats. Visitors can learn about the coffee’s journey from plantation to cup and discover why Araku Coffee has gained international recognition.
MSME & Startup Awareness
MSME & Startup Awareness Programs are capacity-building initiatives designed to encourage entrepreneurship, support small businesses, and promote innovation in Alluri Sitarama Raju (ASR) District. These programs are organized by the Government of Andhra Pradesh, the Ministry of MSME, district administration, and industry partners to help aspiring entrepreneurs, startups, self-help groups (SHGs), tribal youth, and existing MSMEs establish and grow sustainable businesses.The programs focus on business registration, financial assistance, skill development, digital transformation, export readiness, and market access, helping entrepreneurs become competitive in both domestic and international markets. Andhra Pradesh also implements the RAMP (Raising and Accelerating MSME Performance) programme and other entrepreneurship development initiatives across all districts.
Tribal Cultural & Tourism Fair
The Tribal Cultural & Tourism Fair is one of the most vibrant events in Alluri Sitarama Raju (ASR) District, celebrating the rich heritage, traditions, and natural beauty of the Eastern Ghats. The fair brings together tribal communities, artisans, performers, farmers, entrepreneurs, and tourists to showcase the district’s unique cultural identity while promoting eco-tourism and sustainable livelihoods. Organized in association with the District Administration, Andhra Pradesh Tourism Department, Integrated Tribal Development Agency (ITDA), and Tribal Welfare Department, the fair serves as a platform to preserve indigenous traditions and boost tourism across the district.Expected Time: January–February (during major tourism festivals) and on special cultural occasions Venue: Araku Valley, Paderu, Lambasingi, Chintapalli, and other prominent locations in ASR District
Tourism & Eco-Tourism Investment Events
The Tourism & Eco-Tourism Investment Events in Alluri Sitarama Raju (ASR) District are organized to promote sustainable tourism, encourage private investment, and showcase the district’s vast tourism potential. These events bring together government agencies, tourism developers, investors, hospitality businesses, travel operators, and local entrepreneurs to explore opportunities in eco-friendly tourism projects. Blessed with lush forests, scenic valleys, waterfalls, coffee plantations, and rich tribal culture, ASR District has become one of Andhra Pradesh’s fastest-growing eco-tourism destinations. These investment events aim to create sustainable tourism infrastructure while preserving the region’s natural environment and cultural heritage.
Media Centers in Alluri Sitarama Raju (ASR) District
Media services in Alluri Sitarama Raju (ASR) District play an important role in disseminating government information, local news, tourism updates, agricultural advisories, and community awareness. The district is served by print media, digital news portals, radio broadcasting, and the official district communication channels.
The Media Corner serves as the official communication platform of the Alluri Sitarama Raju (ASR) District Administration, providing timely, accurate, and transparent information to citizens, media organizations, and stakeholders. It showcases government initiatives, development projects, public welfare activities, official announcements, and major district events. The Media Corner strengthens the connection between the administration and the public by promoting transparency, accountability, and easy access to authentic information Disseminate official news and press releases Promote government schemes and welfare initiatives. Share updates on district development projects. Provide media resources for journalists and the public. Enhance citizen awareness through digital communication. Showcase achievements of various government departments.
Newspapers ASR District
Newspapers are one of the most trusted sources of information for the people of Alluri Sitarama Raju (ASR) District. They play a significant role in delivering timely news on government initiatives, tribal welfare, agriculture, tourism, education, healthcare, business, employment, and local development. With a large tribal population spread across remote villages, newspapers help bridge the communication gap by providing reliable information in both Telugu and English. The district is primarily served by leading Telugu newspapers such as Eenadu, Sakshi, Andhra Jyothy, Vaartha, and Andhra Prabha, along with prominent English newspapers including The Hindu, The New Indian Express, The Times of India, and Deccan Chronicle. These publications provide dedicated coverage of district-level events, government welfare schemes, infrastructure projects, tourism developments, environmental conservation, and community activities. Several newspapers also publish special editions featuring news from Paderu, Araku Valley, Rampachodavaram, Chintapalli, and other mandals within the district.
Famous from Alluri Sitarama Raju (ASR) District
Gumma Tanuja Rani
Gumma Tanuja Rani is the elected Member of Parliament (MP) representing the Araku (Scheduled Tribe – ST) Lok Sabha Constituency in Andhra Pradesh. As the parliamentary representative of the constituency, she voices the interests of the tribal and rural communities of the region in Parliament. Her responsibilities include promoting tribal welfare, improving infrastructure, supporting education and healthcare initiatives, enhancing connectivity, and encouraging sustainable development across the constituency, which includes the Alluri Sitarama Raju (ASR) District and surrounding tribal areas. She also works in coordination with the Central and State Governments to implement welfare schemes and development projects that improve the socio-economic conditions of the people in the region.
Matsyarasa Visweswara Raju
Matsyarasa Visweswara Raju is a Member of the Andhra Pradesh Legislative Assembly (MLA) representing his Assembly constituency in the state. As an MLA, he is responsible for representing the interests of the people in the Andhra Pradesh Legislative Assembly, addressing local issues, supporting the implementation of government welfare and development programs, and contributing to policymaking and legislation. His work focuses on improving public infrastructure, education, healthcare, agriculture, tribal welfare, and overall socio-economic development within his constituency while coordinating with district and state authorities to ensure effective governance and public service delivery.
- Represents the Paderu Assembly Constituency.
- Works on tribal development, education, agriculture, drinking water, road infrastructure, and implementation of government welfare schemes.
Regam Matyalingam
Regam Matyalingam is the elected Member of the Andhra Pradesh Legislative Assembly (MLA) representing the Araku Valley (Scheduled Tribe – ST) Assembly Constituency in the Alluri Sitarama Raju (ASR) District. He was elected in the 2024 Andhra Pradesh Legislative Assembly election. As an MLA, he represents the interests of the people of the Araku Valley constituency in the State Assembly, focusing on tribal welfare, rural development, education, healthcare, road connectivity, agriculture, and the effective implementation of government welfare schemes. He works closely with district and state authorities to promote the socio-economic development of the tribal communities and improve public services across the constituency.Regam Matyalingam is the current MLA of the constituency, having won the 2024 Andhra Pradesh Legislative Assembly election from YSR Congress Party. As of 2019, there are a total of 220,773 electors in the constituency.The constituency was established in 2008, as per the Delimitation Orders (2008).
Alluri Satyanarayana Raju
Alluri Satyanarayana Raju was a distinguished Indian freedom fighter, veteran politician, and senior leader of the Indian National Congress. He played a significant role in India’s independence movement and later contributed to the political development of Andhra Pradesh. He served as the first MLA of the Narasapuram Assembly Constituency, was a Cabinet Minister in the Andhra Pradesh Government, and held several key positions in the Congress Party, including President of the Andhra Pradesh Congress Committee (APCC) and General Secretary of the All India Congress Committee (AICC). He was also instrumental in the formation of Andhra Pradesh and in the selection of several early Chief Ministers of the state. Throughout his public life, he was recognized for his commitment to public service, democratic values, and social welfare.
ASR District Video Gallery
F.A.Q.
Supporting Subheading
Alluri Sitarama Raju (ASR) District is a tribal-majority district in Andhra Pradesh, known for its scenic Eastern Ghats, waterfalls, coffee plantations, forests, and rich tribal culture. It was formed on 4 April 2022 and is named after the freedom fighter Alluri Sitarama Raju.
The district headquarters is located at Paderu
The district is named in honor of freedom fighter Alluri Sitarama Raju, who led the famous Rampa Rebellion against British rule in the tribal regions of Andhra Pradesh.
The district was officially formed on 4 April 2022 as part of Andhra Pradesh’s district reorganization. It was reorganized again in late 2025 after the creation of Polavaram District.
Araku Valley is the most famous hill station, known for its pleasant climate, coffee plantations, and tribal heritage.