Holi, popularly known as the Festival of Colors, is celebrated with joy and enthusiasm in Alluri Sitarama Raju (ASR) District. Observed every year during the Hindu month of Phalguna (February–March), Holi marks the arrival of spring and symbolizes the victory of good over evil, love, unity, and new beginnings. While the celebrations are more prominent in urban and semi-urban areas, many villages and tribal communities also observe the festival through community gatherings and cultural activities.